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The competition is organised by SVS La Martiniquaise (hereinafter referred to as "the Organiser"), a simplified joint stock company, registered in the CRETEIL Trade and Companies Register under number 632 003 877 and whose registered office is located at 18 rue de l'Entrepôt - 94220 Charenton-le-Pont and represented by its BLMHD (Bardinet La Martiniquaise Hors Domicile) sales department for France and the company CEPP for the international.
This competition is free of charge. All participants must be legal drinking age in their country.


Participants in the competition must be over 18 years of age. THE BARTENDERS SOCIETY competition is only open to professional or trainee bartenders. Only one entry per person is permitted. Previous winners are not allowed to re-enter. Employees and service providers of the SVS La Martiniquaise group are not allowed to participate.


The Bartenders Society competition is an international competition that brings together candidates from 11 countries to compete for the title of Best Bartender.

The competition takes place in several stages:

1 - REGISTRATION: Between March 2021 and  July  2021*.


3 - INTERNATIONAL FINAL in Paris France : October 4 and 5, 2021*

The competitions will start on Monday 4 October 2021 in the early afternoon and will end on Tuesday 5 October 2021 at around 10 pm. Following the competition, a closing ceremony will be held to announce the winner of the edition*.

*In view of the current  situation, these dates may be subject to change.


The world of the bar is evolving in the same way as the world of cooking has evolved in recent years. The organizer has chosen the theme for 2021: "Creativity inspired by Great Chefs". The explanation of the theme will be developed in article 5.



In order to participate, it is necessary that the candidate accepts the rules as well as the waiver and assignment of intellectual property rights. The registration must be made directly via your local distributor. If you do not know who is your distributor please send an email to sales@lm.fr.

For the international final in France Each candidate must propose 2 recipes (1 cocktail and 1 soft cocktail) inspired by the theme "Creativity inspired by Great Chefs", according to the following instructions : 

  • 2  drinks (cocktails and soft cocktail) inspired by a signature recipe of a great chef, French or international, of the candidate's choice.

The candidate must explain the reason for this choice in his application.

The inspiration may be found in :

  • The taste, the texture (use of some of the main ingredients of the chosen Grand Chef's recipe or a significant pairing with explanations)

  • The visual of the cocktail (Example: design, garnish, glassware etc., inspired by the recipe of the chosen Grand Chef)

  • The manufacturing techniques used (Example: sous vide, reductions, skimming, choice of temperatures for serving or working the creations, fermentation, etc.)

The candidate will be judged on his/her ability to creatively use this key ingredient with several techniques in his/her cocktail or soft cocktail, incorporating as few other ingredients as possible in his/her creation.

The cocktail with alcohol must :

  • Include at least 40ml (1,5oz) of Rhum from the Saint James. Possibility to use 1 or more references.

  • Include at least 20ml (0,5oz) of Caraïbos Juice (Caraïbos is a brand of fruits juice distributed in France) . Possibility of using 1 or more flavours.

  • Must not contain another brand of rum.

  • The name of the rhum and its reference must be clearly specified in the recipe proposed by the participant, as well as the centilitre. Example: 40ml of Saint James Blanc 40°.

The soft cocktail (non-alcoholic cocktail) must :

  • Include at least 60ml (2oz) of Caraïbos juice. Possibility of using 1 or more flavours.

  • The brand of juice used and the strength must be clearly indicated in the recipe. Example: 30ml of Caraïbos Strawberry juice and 30ml of Caraïbos Lime juice.

  • No soft cocktail may contain any other fruit juice or nectar than those of the Caraïbos brand, unless a flavour used in the recipe has no equivalent in the Caraïbos range.

The candidate must accompany each recipe with :

  • a written description highlighting the creations and the source of inspiration (they will also be judged on their explanation for the pre-selection)

  • a photograph highlighting each creation in a high quality environment

After sending the application, the Organiser will check the conformity of the entry and then send each candidate an email confirming that their entry has been accepted for the competition. Any application that is incomplete or does not comply with the provisions of these rules will be cancelled without the Organiser being held responsible.

The organiser reserves the right to carry out any useful verification of the identity of participants, in particular to check the accuracy of the information provided in the registration form.

Please note:

  • Any form of creation is accepted on condition that it can be reproduced in the final phase of the competition within the time allowed: 5 minutes for setting up and 8 minutes for making the creations. Each cocktail must be made in 2 copies: 1 for the judges to taste and 1 for a photographer to take a picture.

  • Candidates should only submit images and recipes resulting from their own work.

  • Cocktails that include specific "homemade" ingredients will be accepted if a full recipe is provided at the time of entry.

  • Recipes requiring the use of an oven or microwave are not permitted.

  • Candidates selected for the Final phase of the competition must bring their own glasses or containers, of which there are two for each creation.

  • All the ingredients necessary for the creation of the cocktail and the soft cocktail will be brought by the candidate during the final in sufficient quantity to make 2 cocktails of each, except for the Caraïbos and Rhums Saint James juices supplied by the Organiser.

  • For the  international final in Paris, all participants must comply with the Evin law as regards the name of the cocktails, the photos of the cocktails and their speaking during the competition. In the event of non-compliance with the Evin law, the organising company reserves the unilateral right to cancel the participant's application.



At the end of the registration period, a jury of professionals will draw up a list of 10 to 20 French finalists.

This selection will take place within 2 weeks of the closing date of registration. Several criteria will be noted on this occasion:

  • Creativity and respect of the 2 imposed tests:

  • Inspiration of a dish from a great chef

  • Visuals of the cocktails and setting of the creations;

  • Highlighting of the Saint James and Caraïbos brands in the cocktail creations and respect of the centiliters

  • Association of ingredients and expertise of the bartender

  • Explanation / history of the cocktails presented

Both alcohol and non-alcohol creations will be judged in the same way.

The French finalists will be contacted following this selection. The names of the finalists will be published on social media. They may then be asked to take an individual photograph to illustrate their selection for the competition on social networks and in the media.


Another 10 to 11 bartenders will be selected internationally through local finals.

The countries/regions participating in the Bartenders Society 2021 competition will be* :

  • France

  • Belgium

  • Italy

  • Switzerland

  • Spain

  • Greece

  • Canada

  • Taiwan

  • United Kingdom

  • Germany

  • United States of America

If an applicant's country is not listed above, he or she may apply for the selection of the country in which he or she practices or is domiciled.

*The list of countries may be subject to change.


The final will take place in Paris on 4 and 5 October 2021. All finalists will be invited to participate in the final during the whole 2 days. The location of the final and the details of the events will be communicated later.


At the end of the competition, only 1 winner will be chosen and will receive the THE BARTENDERS SOCIETY 2021 trophy, a €1,000 prize + a trip for 2 to Martinique on a date of his/her choice. The prizes are not interchangeable and cannot be exchanged.

The 2nd and 3rd winners will also receive a trophy.

The recipes of the 3 winners will be shared with journalists. Their recipes and creations may be used for editorial purposes.


The French winner and his/her cocktails will be promoted by the organising company in the French media for one year (press, digital, press relations). In exchange, the French winner will become the ambassador of "The Bartenders Society" in France. He/she commits to promote his/her cocktail and will participate in the promotion of the competition (meeting, Masterclass...) of the next edition.


During the final on October 4 and 5, the organising company will organise and pay for

  • meals (from Monday noon to Wednesday morning). The candidate must inform the organising company of any food intolerances/allergies

  • Hotel nights (nights of 4 and 5 October in the evening)

  • Transport cost for the international winners


The organising company reserves all rights to the cocktail and soft cocktail recipes submitted for THE BARTENDERS SOCIETY competition.

The name of the original cocktail and soft cocktail remains the property of the organising company.

The organising company reserves the right to modify the name of the cocktail if it is deemed inappropriate, not in accordance with the Evin law and the image of the SAINT JAMES and CARAÏBOS brands. No prior agreement will be requested.

"I understand that all the photographs of the cocktails I present to the competition, the portrait, the signature, the recipe and the sources of inspiration may be used by the organising company to produce its creative material and that they may also be used in the targeted media for marketing purposes, all without my prior consent. This agreement is valid for all media, for the whole world and for the duration of the intellectual property rights. I hereby waive any rights I may have. "